If I’ve been a little silent as of late it isn’t without good reason. I’ve been up to my neck in work on a new project closely related to my comic book series Mixtape.
I’ll be brief and to the point; I’ve partnered with Little Engine Entertainment to develop Mixtape as a half-hour comedy-drama TV series. That’s right, the further adventures of Jim, Noel, Siobhan, Lorelei, and Terry are (hopefully) coming to the small screen. We (Little Engine and I) are currently in the development phase of the sales pitch that we hope to start taking to broadcasters and production partners this fall, with an eye to rolling into production (again, hopefully) sometime in 2022.
Hope is not a business strategy, and we recognize that. But it seems the age of 80s nostalgia is moving off and the 90s are back “in” again (except to people like me, where the 90s apparently never left). But with some BIG musical anniversaries this year (Lollapalooza, Nevermind, Badmotorfinger, Ten, Use Your Illusion 1 & 2, Screamadelica, Out of Time, Blood Sugar Sex Magick, Trompe Le Monde, Bandwagonesque*) now is probably the best shot we have at grabbing the attention of the people we want to grab.
*Seriously, Google “1991 Albums” and prepare to drop your jaw. 1991 might have been THE year the 90s officially began, culturally anyway.
It’s a long road ahead, and one that might never reach its destination, but we all believe in the project and think it has a better chance of moving forward now than it ever did.
So, that’s where you’re going to find me over the coming months; here, working on Mixtape again. It feels good, if a little strange
To be clear this series is NOT an adaptation of the comic; think of it more as a companion piece to those stories. Each issue of Mixtape captures a small moment in the life of its particular main character, but there’s a lot more story to tell that until now has lurked largely in the margins. new characters, new situations, new music. It’s all there. The pictured title page is actually the first completely “new” Mixtape story I’ve written since completing Volume 1 of the series. My hope is that with a series moving forward I’ll be able to return to the comic book world of Mixtape and complete Volume/Side 2.
But that’s all some time from now. Until then I hope you all have a great summer and I’ll see you in September!
Over the past few months I’ve been doing a lot of writing, a lot of reading, a lot of thinking. About life, about the state of the world, but mostly, about how we communicate with each other. Specifically, how I, a writer and an author, communicates with his audience.
When your book is accepted for publication, the marketing people forward you a questionnaire to fill out, to tell them a little bit about yourself. These are details like where you were born, where you went to university, where you presently reside. They like to know if you have a website, and if so, how much traffic it gets. They want to know your social media presence; which platforms you use, and crucially, how many followers you have.
Basically they want a sense of you; more specifically, what assets are at their disposal to promote your work. If you frequent your local bookshop enough that the owners know who you are, then that’s a potential in-store event. if you’ve been a longtime resident of your town, that’s a piece in the local paper. Heck, even in the town you were born in (in my case, a place I haven’t lived in for over forty years, and haven’t visited in a dozen) you’re a “native”, and as such the local media may be interested in running a piece on you and your book.
But what they really want to know is about the social media. Because that’s going to be the primary way they get word on your book out. That’s The Game; you want to win, you have to play. And I HATE social media. Hate. it.
I’ve gone off before on my dislike of social media before; here and here. Short version for those too lazy to click either; I think social media and its insidious reach into our daily lives is one of the worst things to happen us as a species. I believe in years to come we’ll look at social media as a thing designed to make us feel good but is as unhealthy as cigarettes are looked upon right now. If I had my way we’d bury social media face-down in the ground with a stake of holly through its heart and its mouth stuffed with garlic.
I’m not the only one who feels this way either.
“Anytime you are provided with a service, like Facebook, for free, you are in fact the product being sold. In exchange for likes and retweets and public photos of your kids, you are basically signing up to be a data serf for companies that can make money only by addicting and then manipulating you. That because of all this, and for the good of society, you should do everything in your power to quit.”
That, from Tech guru Jaron Lanier, pioneer of VR, who I first read about in Rolling Stone Magazine of all places, back in the early 1990s. He has an interview at GQ I’ve linked to here, and also on my Facebook author page (more on THAT in a sec). I’m going to share this update on that FB page, but I’m going to predict the FB algorithm will throttle this particular post‘s reach because it’s so critical of everything they do. It’s given me serious consideration as to whether or not to keep my FB page active.
Facebook gives you nothing without giving them something first. For a page like mine that means one thing: paying them to boost your posts to people already following your page.
For the record, I don’t have a personal page on Facebook. Lord knows I get asked for one all the time. People want to connect with you and feel a connection. Mostly they just want to stalk you, look at your photos, insert themselves into your lives by asking you to join their Multi-level Marketing scheme or to just boost their follower numbers to communicate to the world how wonderful and liked and popular they are.
[And don’t get me started on the parents who post every minute detail of their children’s lives on social media. But congratulations on feeding your kids into an algorithm that by now knows when they were born, where they attend school and what their interests are. You just handed that information over to the algorithm. Slow. Clap.]
When you tell people you’re not on Facebook the first response is confusion, then doubt, then followed more often than not by a confession that not being on FB is probably smart, that they spend far too much time on it, and they really only use it to keep in touch with friends and family.
Seriously though; does anybody really like Facebook? I mean, besides “social media experts” who stake their living on that platform?
Now, for an author or other creative type, social media is a double-edged sword, and a very sharp one especially if you don’t like social media. Because in the 21st century it’s not enough to write a book people will want to read. It’s not enough to get the book into their hands; something that traditional media and publicity efforts still do a much better job of than social media does. Trust me, I know; I married a publicist and I see her at her job every day.
To be an author in 2020 means you have to be connected to your readers, to your fans. it’s not enough to be you, a working writer; you have to be a friend, a confidant, you have to be engaged with your audience. Basically, you HAVE to be on social media.
Well, call me old fashioned (“Brad, you’re old-fashioned”), but I’ll always prefer the meaningful communications and contact over the superficial social media-curated ones. Whenever I receive a comment on this website, whenever I receive an email, it does a major improvement to my mood. It’s not a “Like” or a “Retweet” or a “Share”; it’s someone reaching out to me directly to say “hey, I really enjoyed your book or your TV show, or your movie, or your comic book.”
In my experience, I’ve found social media to be a dead end for promoting your work. because social media is a closed ecosystem. You share something on Facebook, it stays on Facebook, and the “transaction” for what it is is usually a like. Rarely a click, hardly ever a share. That’s in part because unless you, the page manager, are unwilling to fork over money to Facebook to promote your work, it doesn’t reach its intended audience.
Engagement drives the algorithm. The more people who like the page, and like, and comment on the content, the more people see it. For me to get even a fraction of the reach this website does, I’d need to wrangle at least 2,000 FB fans. Before leaving Twitter for good back in 2019 I had about 1700 followers. If I were to jump back into that cesspool (sorry Twitter fans; you know it’s true) I could increase that number. I could Tweet and Re-tweet and share and comment and hash-tag and signal boost; I could make Twitter outreach The Job that supports my writing. I could go back to playing That Game.
But I’m not willing to play that game, because I value those fans too much. I value you too much. You’re not numbers; you’re people, like me, like the person next to you. You have your hopes and dreams, your wants and worries and fears. Being reduced to a digital thumbprint on a Silicon Valley hard-drive somewhere south of San Jose is dehumanizing, and as per the GQ article I’ve linked to, much more troubling, much more insidious than a lot of us realize.
I’m not sure what’s going to become of my Facebook page, or my social media presence. Truth be told I think I’m kind of done with both outside of “official” business. My next book is at least a couple years away so there’s no immediate need to return to the social media trenches. But it’s a challenge, I won’t lie. Because my publisher will look at my non-existent social media usage and go “hmm, is this really the author we want to support? The one who’s making it exceedingly difficult to reach his audience?” I will of course need to find another way to interact with my audience, which is why I this website is going to become the conduit for people who want to each me, and reach out to me.
I’m going to work on a redesign, with a more fan-friendly way of commenting and conversing than at present. I’ve always enjoyed long-form blogging and writing over little updates and posts and tweets anyway.
I’m also planning to launch a newsletter, which you will be able to subscribe to. This will contain non-website based content. Some peeks behind the curtain at some previously unseen Magicians Impossible and Mixtape materials from the archives. Sneak peeks at my next book. Fun stuff that won’t be too annoying; maybe every other month. We’ll see.
Of course, feel free to let me know what you think of all of this. I suspect I’ll need to maintain some sort of social media presence; you still do need to go to where your audience, your customers are. but maybe, just maybe, there’ll come a day when we don’t need to.
Calling out around the world Are you ready for a brand new beat? Summer’s here and the time is right For maintaining safe distancing
Well, as my state slowly reopens and everyone rushes back out to get infected by (and spread) COVID this guy is going to spend much of the summer hanging by the local pond with his nose buried in a good book. I don’t need to go to a bar (because I don’t drink), a restaurant (because I know how to cook), brick-and-mortar retail (because online shopping exists), movies (because I have Netflix, Amazon, Hulu, and hundreds of DVD and Blu-Rays) or attend any large social gatherings (because I hate crowds). Until there’s an effective – and proven – treatment or vaccine I’m staying put.
Also, because if you can’t trust people to look out for their best interests you sure as hell can bet they won’t look out for yours either. So I plan to do both, for myself and my family, and for the local idiots clustering in groups, sans masks, figuring “hey we beat the virus, time to party, because we’re a generation and a culture that prattles on about ‘sacrifice’ yet is ill-equipped by choice or by upbringing to do either.”
[For the record, I would love to go out and about unencumbered. I’d love to go to the beach, the local pool (closed for the season), the museums and art galleries and aquariums and zoos. And, depending on how the next month goes, I may actually do those things regardless. I mean, Christoper Nolan and Wes Anderson both have movies coming out this year I would LOVE to see on the big screen. But not at the risk of my health or my family’s health. I WILL visit my local comic book store in another week or so as he’s got some holds for me to pick up. But I won’t stay long. “Browsing” will remain a thing of the past for now.]
Call me a coward, call me “panicky”, whatever you want. I have nothing to prove. If COVID-19 as taught me anything over these past three months, it’s that I do not require social contact with other people to live a happy life. In fact, I think I’ve been much happier not having people around other than the barest, briefest transactions of grocery shopping. I’m in this for the long haul, because like COVID, this all isn’t going away anytime soon.
Growing up, our family were generally late-adopters of new technologies. While I remember having a color television throughout the 1970s and beyond, we also had a small B&W set in the kitchen that pre-dated it. We didn’t have to get up and tune the dial to get our 13 channels on the main set; we had a converter box, but that was hard wired to the TV set. For a time, my parents had an 8-track player in the station wagon, but for the most part long car rides were accompanied by Light FM/AM stations that to this day gives me a reflexive dislike for the music of John Denver, The Carpenters, and Jim Croce.
We got our first VCR in, I believe, 1983. It was a Betamax. Recommended to as the superior format (which it was), but made finding movies to rent a little difficult as the decade progressed. We didn’t get our first VHS player until 1988 or 1989. Though to be fair, the Beta player lasted well into the 90s, and ended up being used, for the most part, for recording TV shows (because, yes, the picture and sound quality of a Betamax tape was noticeably superior). The Beta resided in the rec room downstairs, hooked up to a 19 inch Sony Trinitron. It sat in an entertainment unit built by my uncle, along with our stereo and record player. There were more than a few jokes around my home in the early 90s, mostly from friends who said descending into the Abraham rec room was like taking a trip back in time to 1981.
So what does all of the above have to do with Vinyl? Keep reading.
Our music collection was, for the most part and for a very long time, strictly Vinyl. It was my parents’ record collection from their formative years. My dad’s Beach Boys and Chicago and Billy Joel albums; my mom’s Beatles and Ray Charles ones (and my then and still-favorite, the American Graffiti soundtrack album). Our home stereo had a tape deck, and both our family cars – Volvos, natch – had cassette players, so most of those vinyl records were recorded to tape to be played in the car. If there was an album we wanted to listen to in the car and at home, we bought the vinyl and made a copy to listen to. This was how I experienced Purple Rain and Seven And The Ragged Tiger, and the Miami Vice soundtrack. This always meant the sound quality was lesser than what you got on the radio tuner, so by and large pre-recorded music was saved for when you traveled outside the range of any decent radio stations, and had to choose between static and crazy-fire-and-brimstone religious radio (we preferred static).
We never made the transition to CD though, and through my high school years and into college, I was still buying cassettes. This was for a number of reasons. Portability for one, cost for another. In the early 90s a CD would run you close to 20 bucks. A cassette could be had for half that. You could score two cassettes for the price of one CD. Were I to buy a CD I’d have to take it home, copy it to cassette, then listen to it on my Walkman. A cassette I could pop into my Walkman outside the store or in my car tape deck, and be listening to new music before I was out of sight of the store.
I didn’t transition to CDs formally until 1995, when I got my first Laserdisc player, which could play CDs as well as LDs. Once hooking it up and running the audio through a roommate’s stereo system was I able to start buying/borrowing CDs and making my own copies on cassette.
I still buy CDs, though my new music purchases have dropped off in the last five or so years, picking up one, maybe two new-release albums a year. Yes, there’s MP3s and streaming audio, but I prefer to have a solid, non-digital backup of my albums of choice. Yet coinciding, roughly, with the beginnings of a global pandemic of which, right now, there is no end in sight, I began to take a deeper dive into Vinyl records and Vinyl collecting.
Why Vinyl? There are arguments for and against. Most audiophiles will tell you it’s superior sound-wise to CD. It’s warmer, you can pick up nuances with vinyl you can’t with digital downloads. For me though it’s a little more complex, and gets to the heart of my long preamble to this post.
Example: I own Jack White’s Lazaretto on both CD and Vinyl. And I will concede that side-by-size, I can’t quite hear much of a difference. But with the Vinyl, if I want to listen to Lazaretto the album, I have to commit myself to spending the next 40 minutes or so doing just that. I can’t skip tracks, I can’t pause, I can’t do dishes or make dinner, or do work while spinning the vinyl. I have to L I S T E N to it and nothing else. I make a tea, I sit in my comfy chair, I drop the needle, notch the groove, and just sit there and listen to it. Side A. Side B.
Usually I won’t stop at just one either. As one album is nearing the conclusion I’m already flipping through my collection and deciding what comes next. Do I keep with the Third Man Records theme and put on The White Stripes: The Peel Sessions next, or do I backtrack to one of the White Stripes (and Jack White’s) bigger influences – the garage rock pre-punk sounds of The Kinks?
Another band whose work I only own on vinyl (outside their Greatest Hits collection from 1985 and one of the first albums I bought for myself with my own money – cassette, natch), is The Cars. If I want to spin their self-titled debut it’s pretty much a given I’m going to be at it for a while. I’ve more than once killed a weekend afternoon spinning The Cars, followed by Candy-O, Panorama, Shake-It-Up, and Moving In Stereo (I don’t yet own Door to Door; I’m working on it). If I want to listen to the Cars or The Kinks, I need to listen to the Vinyl. As a result they’re both in my top pantheon of favorite bands, despite only really “discovering” their back catalog in the last couple of years. To listen to either requires a commitment of time. I can’t do anything else but listen.
It’s quite easy to collect vinyl these days too. I’ve scored some great finds at yard sales, at Church fundraisers, and at used bookstores. And eBay has also been a great source for affordable copies of some classic (and not-so-classic) albums. While you will pay through the nose for The Kinks Are the Village Green Preservation Society, I scored Preservation Act I and II together for eight bucks with shipping. Big bands and big albums will command big dollars wherever you look, but there’s always going to be some more interesting stuff lurking in the margins if you know where to look.
The other thing about Vinyl that draws me to it, is because it’s not a perfect format. There’s always going to be a hiss, a crackle, a pop, maybe even a skip. I’ve been able to restore some 50 + year old records with a cleaning kit, but they’re never going to sound pristine, which I kind of like. Those little imperfections are what makes vinyl such a better listen, particularly used records. Used albums have a life to them. Those little crackles are signs of a long life. They may be well into middle-age, but they have lived their lives. How many times were they spun on some bedroom briefcase turntable in the 60s and 70s? Did they have a long life of use, or did they spend the intervening decades sitting on a shelf, waiting to be played again? Old vinyl can be magic; the simple act of playing one releasing its music to fill your room and your heart. The little flaws in them are just that bit of grit or sand in the gears of a machine; the imperceptible flaws that give its engine a unique thrum that can be recorded but never duplicated.
That’s why I limit myself to used vinyl. Records with a history. They may hiss and pop and skip, but they have a life to themselves. I also won’t spend more than $8.00 on a single record album. I haven’t splurged on those deluxe vinyl reissues with bonus tracks and booklets and the like. If I may use a cooking metaphor, a good used vinyl record is like a good cast-iron skillet you’ve been using for ten plus years. It will retain the flavor of everything ever cooked in it, and and if you take care of it, it’ll last forever.
Collecting vinyl, also, gets to the heart of Why We Collect Things. Why? Why do we keep old books, old albums? Why do we still buy DVDs and Blu-rays? Why do we collect old toys? Why do we (okay, just myself) create a comic book about mixtapes? I think it’s because these things, these objects, possess a meaning beyond their physical form. Toys are just wood and plastic and metal. Mixtapes are just recordings on tape. Records are just grooves carved into vinyl disks. Books are words on wood-pulp wrapped in a slightly sturdier cover.
But a box of old paperbacks isn’t just words printed on slowly moldering paper. It’s the aged creases in the spine of that Stephen King you bought brand new. It’s every time you read that book and re-read it. It’s the smell. My copy of Different Seasons pictured below isn’t just a paperback; it’s the Caribbean vacation I took it on and read cover-to-cover. It’s the ocean breeze, it’s the sandy beach, and it’s the sea-salt from the waves crashing to shore.
Same thing with old comics. It would be easy to sell off my old collection and just repurchase them digitally or in trade paperback form. Yet I have seven or eight long-boxes full of comics taking up space in our storage unit. As a semi-regular contributor to the G.I. Joe: A Real American Headcast comics podcast, once a month or so I get to pull another issue out of the long-box, slide it out of its Mylar bag and hold, in my hands, the very same comic I bought at the corner store spinner rack 35, 36 years ago. I still own it, but “it” isn’t just the story. It’s the slowly fading pages of artwork, it’s the creases in the spine and it’s the old ads I used to gloss over but now instill a nostalgia for things I never appreciated at the time.
We collect things from our past, from our childhood, for many reasons. But I think it’s during times like the ones we’re living through at present that make collecting, that make nostalgia and its pain of remembering all the more essential. There’s a tangible quality to those things that made us happy a long time ago. The 60s had Vietnam and civil unrest. The 70s had the oil crisis and national malaise. The 80s had the cold war and nuclear saber rattling and exploding space shuttles. The 90s had the Spice Girls (sorry). Every era has its ups, it has its downs. It has its struggles. We’re currently in the middle of the next one. And I think if you look around you’ll find people are pining very strongly for a time when things felt simpler.
You can dig through your memories for those seemingly happy moments, but that dig is a lot easier having something tangible tying you to that point in your life. It’s why when I sold off my collections of old Transformers and Star Wars and G.I. Joe toys, I made sure to keep a select handful of items from each line. I wanted to retain something of that old era; something I could pick up in my own hands, and feel beneath my fingertips.
Vinyl is the same thing. It’s not sequences of 1s and 0s on a CD. It’s not music recorded onto ever-deteriorating magnetic tape. It’s not an internet-connected audio stream. Vinyl is a tangible thing. It’s grooves carved into vinyl plastic creating vibrations that are translated into music, and from music into feeling and memory.
So as we enter month three of this uncertainty I think we’re all trying to find things to distract us, to keep our minds off the current predicament by submerging them in the memories of a time and place when we felt safer. Where the world felt like it still made some sense. So I can be expected to keep spinning my vinyls until this current crisis ends and probably beyond it too. To the day when, years from now, I’ll give my by then VERY old records a listen and remember a time when they became a life-raft and kept us all going while we waited for the tide to wash us back to shore.
How about you? What was/is your favorite album, Vinyl or otherwise and why? Sound off in the comments below!
It’s December 1993. I’ve just returned a car-load of film equipment to the Film Building at my university, where I’m a student. I’m in a contemplative mood this day and with nothing else on tap for the afternoon, decide to take a little drive.
The car is mine. I was home for my mother’s birthday at the end of November and decided to drive back to school seeing as I’d be coming back after exams a few weeks hence. I’m renting a house in the city’s west end with five other film and theater students so I have free parking for the month.
I drive without any real destination, but when hunger pangs hit I decide to drive up to my old neighborhood – the one I lived in ten years before, which would become, in my memory anyway, the happiest time of my life. There’s a burger joint near there I used to frequent, one of those old-school 1960s establishments that hasn’t changed in the fifty years since it was started. I go and grab my favorite meal – steak on a Kaiser with pepper and a little bit of BBQ sauce, onion rings, and a chocolate shake.
I park, I eat, then I keep driving, the car smelling of my lunch. I drive north. I cruise past my old house; I swing through crescents and side-streets where I used to play with the other neighborhood kids. I swing past the house of my best friend, who’s still living there, but is at work that day. The memory tank has been refilled, but I’m not quite ready to go home yet.
I pull over and park at the edge of the local park, get out, and climb a slow sloping grade of landfill that’s been turned into a hill. We used to just call it the “toboggan hill” because that’s what we did on it in the winter. There’s a bench and a couple lonely pine trees at the summit, and when you sit there you have a view of the playgrounds and baseball diamonds, and elementary school below.
This was my old school. The one I attended for only a few short years – April 1982- to June 1985 – but it still looms large and casts a long shadow over my life then. 1993 has been a rough year for me, and December of that year marks the one year anniversary of my parents announcing they were separating. I’m so devastated I nearly flunk my first year of university, but I manage to pull my grades out of a nose-dive and pass. Barely.
So that’s my frame of mind as I sit on that bench and stare out over my old school. It’s just before 2:00pm. I know this because the recess bell rings a minute or so later, and the kids come streaming out. To play four-square. To throw the ball around. To jump rope and play on the playground equipment – the same I played on ten years before.
What does all of this have to do with GI Joe? Everything.
It’s April, 1982. We’ve just moved to this new city. Moves have been a fact of life for me. By 1982 I’ve lived in six different cities. I just turned 9 years old. By this point I know the drill; my dad comes home to say “we’re moving again” because he got another job transfer and promotion to go a long with it. A move means excitement and sadness in equal measure. Excitement because it’s a new city, a new house (our new one will have a swimming pool), and new friends. But a move also means saying goodbye to old friends. In this pre-internet era, goodbyes really do mean goodbye. It means never seeing those familiar friendly faced again. You move away, they move on, and pretty soon you forget what they looked like.
We move just before Easter, which means I and my sister are starting at our new schools nearly through the end of the year. I have two months of Grade 3 and then summer. Will that be time enough to make friends? So the spring as I remember it is cold, dark, and lonely.
I can’t remember the actual date, but the specifics of it, I’ll never forget. It must be some afternoon after school I first see the commercial. It’s slick, animated, and trumpeting what looks like a new cartoon series. But it’s not a cartoon series, yet. It’s not a movie either. It’s this:
Now let me paint a picture for all of you here in the year 2018. In the 1980s, things were slower. The pace was different. Your average hour long TV show ran 52 minutes. There were only a handful of TV channels. Music was on the radio. There was no MTV outside of a few small outlets in the US. If you wanted to go shopping, you went to a mall. Movies? The theater.
And Star Wars movies were released 3 years apart. Three years to a 9 year-old may as well be a lifetime. But fortunately you have the toys – the action figures, the vehicles, the play sets. You have the comics and newspaper strips – al of which is designed to keep you interested in the property until the next installment.
But there was something else these little pieces of molded plastic were important for – something the designers didn’t anticipate. They were how you made new friends in new cities. Just the act of bringing a Star Wars toy to your new school was enough to get other kids to come over and talk to you. Several friendships (short lived ones, but friendships nonetheless) began that way. I’d bring a Bespin Han Solo or Hoth Luke to school; some kid would ask what other Star Wars toys I had. I’d tell them, they’d tell me theirs. They’d invite me over to play, and vice versa. Toys were how you got to know others. They were how you found your new tribe.
By the time I moved it had been two years since The Empire Strikes Back. Five since Star Wars. Time moves slow as a child but it moves really slow when you’re a Star Wars fan. You need toys to fill the gaps between films. Between Star Wars and Empire alone there was Battlestar Galactica, Buck Rogers, and The Black Hole. Between Empire and the third installment due next year – Revenge of the Jedi – there’s been Smurfs, and Indiana Jones, and a lot more I’ve forgotten. But they’ve all been peg-warmers and gap fillers. By 1982 nobody is playing Battlestar Galactica. They may still be playing Star Wars, but the wait between films is so long to a 9 or 10 year-old. You need something else.
And so it was, one evening in April, when my mother was taking my sister to the local mall to do some clothes shopping one evening after school sometime in April. I begged off to browse the toy aisle, and when I get there the first thing I noticed were the colors of red, white, and blue on the floor display.
GI Joe: A Real American Hero.
The packaging was the first thing that lept off the shelf at me. Whereas the Star Wars figures featured the toy in a plastic bubble and a photo of that character (no matter how minor) from the movie, these featured a beautiful painted image of the character in action. The back of the card featured smaller paintings of the other figures in the line, and below those, a file-card with the character name, code-name, rank, specialty, and place of birth. With nothing else to go on but the packaging you had a psyche profile of what that character’s personality was like.
I begged my mom to buy me some. She ended up relenting and getting me three: Breaker, Grunt, and Snake-Eyes. I took them home, took them out of their packages, and plated with them until bed-time. But the real fun came the next day when I snuck Snake-Eyes into my book-bag and took him to school. Come morning recess, I brought him out and it was like moths to the flame. None of the other kids had seen a GI Joe up close before, though they had seen the commercials. So here was the new kid with the hottest new toy. And from that moment, friendships were born.
That was just the beginning though. See, I didn’t really get “in” to GI Joe beyond those first three figures. They were just three tots if many, and my heart still belonged to Star Wars.
In 1983, we were on vacation in Vermont, and on the first day I broke my leg skiing. That vacation became a three-month odyssey of traction and body casts and being stuck at home. And while some school friends did visit me (and I did have a tutor so I could keep up with school) it was a very lonely time.
Then my dad came home from work one night with a gift for me. Well, two gifts anyway. One was a new GI Joe called Snow-Job, the other was a snowmobile called the Polar Battle Bear.
Which I still have, by the way.
Maybe he picked those because he knew our ski vacation had been cut short and I blamed myself, maybe it was just because he wanted me to have some fun while I was bedridden, but it did the trick. By the time the cast came off I had acquired more GI Joe toys. I. Was. Hooked. By the time September rolled around Return of the Jedi had come and gone, but I was fully on the GI Joe train. Joe became the linkage to my friends, and their interests (including the aforementioned best friend who I met that September because he was talking about James Bond, another of my childhood touchstones).
And for a GI Joe fan the hits kept on coming. That September saw the release of the 5-part miniseries A Real American Hero, which aired on a local station after school Monday-Friday. That Christmas I added a whole slew of new GI Joe toys to my collection – the MOBAT Tank, VAMP Jeep, Dragonfly Copter, the Headquarters Command Center, and more figures. Joe became my life, but in no bigger way than the following summer when visiting some old friends out west who introduced me to the Marvel comic.
The first issue I ever bought. Still have it too.
That span of years, from 1983-1985 were some of the finest of my life, and it was largely due to those little plastic men and women.