The Game

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Buckle up, buckaroos …

Over the past few months I’ve been doing a lot of writing, a lot of reading, a lot of thinking. About life, about the state of the world, but mostly, about how we communicate with each other. Specifically, how I, a writer and an author, communicates with his audience.

When your book is accepted for publication, the marketing people forward you a questionnaire to fill out, to tell them a little bit about yourself. These are details like where you were born, where you went to university, where you presently reside. They like to know if you have a website, and if so, how much traffic it gets. They want to know your social media presence; which platforms you use, and crucially, how many followers you have.

Basically they want a sense of you; more specifically, what assets are at their disposal to promote your work. If you frequent your local bookshop enough that the owners know who you are, then that’s a potential in-store event. if you’ve been a longtime resident of your town, that’s a piece in the local paper. Heck, even in the town you were born in (in my case, a place I haven’t lived in for over forty years, and haven’t visited in a dozen) you’re a “native”, and as such the local media may be interested in running a piece on you and your book.

But what they really want to know is about the social media. Because that’s going to be the primary way they get word on your book out. That’s The Game; you want to win, you have to play. And I HATE social media. Hate. it.

How much? THIS MUCH

I’ve gone off before on my dislike of social media before; here and here. Short version for those too lazy to click either; I think social media and its insidious reach into our daily lives is one of the worst things to happen us as a species. I believe in years to come we’ll look at social media as a thing designed to make us feel good but is as unhealthy as cigarettes are looked upon right now. If I had my way we’d bury social media face-down in the ground with a stake of holly through its heart and its mouth stuffed with garlic.

I’m not the only one who feels this way either.

“Anytime you are provided with a service, like Facebook, for free, you are in fact the product being sold. In exchange for likes and retweets and public photos of your kids, you are basically signing up to be a data serf for companies that can make money only by addicting and then manipulating you. That because of all this, and for the good of society, you should do everything in your power to quit.”

That, from Tech guru Jaron Lanier, pioneer of VR, who I first read about in Rolling Stone Magazine of all places, back in the early 1990s. He has an interview at GQ I’ve linked to here, and also on my Facebook author page (more on THAT in a sec). I’m going to share this update on that FB page, but I’m going to predict the FB algorithm will throttle this particular post‘s reach because it’s so critical of everything they do. It’s given me serious consideration as to whether or not to keep my FB page active.

Facebook gives you nothing without giving them something first. For a page like mine that means one thing: paying them to boost your posts to people already following your page.

Again, in case I wasn’t clear already:

For the record, I don’t have a personal page on Facebook. Lord knows I get asked for one all the time. People want to connect with you and feel a connection. Mostly they just want to stalk you, look at your photos, insert themselves into your lives by asking you to join their Multi-level Marketing scheme or to just boost their follower numbers to communicate to the world how wonderful and liked and popular they are.

[And don’t get me started on the parents who post every minute detail of their children’s lives on social media. But congratulations on feeding your kids into an algorithm that by now knows when they were born, where they attend school and what their interests are. You just handed that information over to the algorithm. Slow. Clap.]

When you tell people you’re not on Facebook the first response is confusion, then doubt, then followed more often than not by a confession that not being on FB is probably smart, that they spend far too much time on it, and they really only use it to keep in touch with friends and family.

Seriously though; does anybody really like Facebook? I mean, besides “social media experts” who stake their living on that platform?

Now, for an author or other creative type, social media is a double-edged sword, and a very sharp one especially if you don’t like social media. Because in the 21st century it’s not enough to write a book people will want to read. It’s not enough to get the book into their hands; something that traditional media and publicity efforts still do a much better job of than social media does. Trust me, I know; I married a publicist and I see her at her job every day.

To be an author in 2020 means you have to be connected to your readers, to your fans. it’s not enough to be you, a working writer; you have to be a friend, a confidant, you have to be engaged with your audience. Basically, you HAVE to be on social media.

Well, call me old fashioned (“Brad, you’re old-fashioned”), but I’ll always prefer the meaningful communications and contact over the superficial social media-curated ones. Whenever I receive a comment on this website, whenever I receive an email, it does a major improvement to my mood. It’s not a “Like” or a “Retweet” or a “Share”; it’s someone reaching out to me directly to say “hey, I really enjoyed your book or your TV show, or your movie, or your comic book.”

In my experience, I’ve found social media to be a dead end for promoting your work. because social media is a closed ecosystem. You share something on Facebook, it stays on Facebook, and the “transaction” for what it is is usually a like. Rarely a click, hardly ever a share. That’s in part because unless you, the page manager, are unwilling to fork over money to Facebook to promote your work, it doesn’t reach its intended audience.

Different color; same message.

Engagement drives the algorithm. The more people who like the page, and like, and comment on the content, the more people see it. For me to get even a fraction of the reach this website does, I’d need to wrangle at least 2,000 FB fans. Before leaving Twitter for good back in 2019 I had about 1700 followers. If I were to jump back into that cesspool (sorry Twitter fans; you know it’s true) I could increase that number. I could Tweet and Re-tweet and share and comment and hash-tag and signal boost; I could make Twitter outreach The Job that supports my writing. I could go back to playing That Game.

But I’m not willing to play that game, because I value those fans too much. I value you too much. You’re not numbers; you’re people, like me, like the person next to you. You have your hopes and dreams, your wants and worries and fears. Being reduced to a digital thumbprint on a Silicon Valley hard-drive somewhere south of San Jose is dehumanizing, and as per the GQ article I’ve linked to, much more troubling, much more insidious than a lot of us realize.

I’m not sure what’s going to become of my Facebook page, or my social media presence. Truth be told I think I’m kind of done with both outside of “official” business. My next book is at least a couple years away so there’s no immediate need to return to the social media trenches. But it’s a challenge, I won’t lie. Because my publisher will look at my non-existent social media usage and go “hmm, is this really the author we want to support? The one who’s making it exceedingly difficult to reach his audience?” I will of course need to find another way to interact with my audience, which is why I this website is going to become the conduit for people who want to each me, and reach out to me.

I’m going to work on a redesign, with a more fan-friendly way of commenting and conversing than at present. I’ve always enjoyed long-form blogging and writing over little updates and posts and tweets anyway.

I’m also planning to launch a newsletter, which you will be able to subscribe to. This will contain non-website based content. Some peeks behind the curtain at some previously unseen Magicians Impossible and Mixtape materials from the archives. Sneak peeks at my next book. Fun stuff that won’t be too annoying; maybe every other month. We’ll see.

Of course, feel free to let me know what you think of all of this. I suspect I’ll need to maintain some sort of social media presence; you still do need to go to where your audience, your customers are. but maybe, just maybe, there’ll come a day when we don’t need to.

But only if you ^^^^^

An Open Letter To Generation X

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Twenty nine years ago this day some friends and I packed into my battered, four-cylinder 1983 Toyota Camry and drove three hours to attend the first Lollapalooza Festival.

The lineup was eclectic. The Rollins Band. Butthole Surfers. Ice-T and Body Count. Nine Inch Nails. Living Color. Siouxie and the Banshees, and headliners Jane’s Addiction. It was the beginning of a new decade, and our generation, Generation X, was at the forefront.

We didn’t realize at the time but the world – our world – was about to change. Because later that month an unknown band named Pearl Jam released their first album, “Ten”. A little over a month later another band from the same rain-soaked corner of the Pacifi Northwest, Nirvana, released their major label debut. Neither album was expected to do much business.

Of course, they did and then some.

You couldn’t give tickets to Lollapalooza 1991 away back then. But come 1992 you couldn’t find them anywhere because Alternative Rock had become mainstream. The weirdos became the force to be reckoned with. That carried over into film; 1992 saw Reservoir Dogs and El Mariachi and Gas, Food, Lodging. The lunatics had taken over the asylum.

I’ve been writing about music and the 90s and the alternative era pretty much since this website began back in 2009. I created a comic book series about those years; one currently on hiatus that I really hope to jump back on soon. I had planned on kick-starting the next phase of Mixtape this year but COVID-19 had other plans.

When researching what was to become Mixtape, I spent a lot of time watching old concerts and old music videos on YouTube, rereading old books. Some were videos of concerts I myself attended. I saw lots of kids my age back then; the kids with day-glow pink and orange and white hair. The kids with dreadlocks. The guys with long hair, sideburns, and goatees. The girls with shaved heads and nose rings. I would watch these videos and wonder what became of those kids? What became of them as they moved from their teens and twenties into their thirties and now forties.

What are they doing now?

Well GEN X? What the fuck are you doing these days, and why?

I’m looking at you, Karen, you old riot grrl, calling the police on a black or Latino man just trying to get into his apartment. I’m looking at you, Ken, who attended every Ministry show they could, throwing a Trumper-tantrum because the Starbucks barista making minimum wage asked you to please wear a mask when entering the shop to pick up your triple vente with extra whipped cream.

Come ON guys and girls! You used to slam-dance and skateboard, you lined up for Pixies and Depeche Mode tickets. You made mixtapes to profess your love, you plastered a Reservoir Dogs poster to your dorm wall and blasted NWA while doing it. You moshed in the pit, you head-bopped to Hip-Hop. You were the end result of a childhood of roaming around and exploring your neighborhood un-tethered. You made your own fun. You hung out at the arcade, you worked at McDonalds. You bought Batman on VHS, you saw all the Indiana Jones moves in the theater. You had MTV, Much Music, Friday Night Videos, and Top of the Pops. You had Star Wars and G.I. Joe, Strawberry Shortcake and My Little Pony.

Now look at you. Yelling at kids to get off your lawn. Asking to see the manager, yelling and cursing people out on Twitter and sharing racist memes and fake news on Facebook.

You are disappointing the shit out of me.

What happened to you between then and now, between Nevermind and “never mind that, I’d like to speak to your manager” ? What changed? You used to Rock The Vote and boast you were Born to Choose. Now, you’re aligning yourself with the people and ideologies you would have turned your nose up at. The asshole establishment types. These guys:

Don’t tell me you’ve “matured”, that you’re not some “snot-nosed teenager who doesn’t know how the world works.” You’re complaining that U2, a band that has never shied away from politics is now “too political”. Newsflash: they didn’t change – you did.

You call it “growing up”, but still you act like a bunch of spoiled toddlers throwing tantrums.

You’re suffering from Paul Ryan Syndrome; where you claim Rage Against The Machine is your favorite band, while voting to defund social security. You’ve become The Machine, Paul, and your favorite band thinks you suck because of it.

Look, I get it; people change. I mean, look at Morrissey. I can barely listen to The Queen is Dead or Strangeways Here We Come and not reflect on what a bitter, racist prick he’s become (as opposed to the earnest vegan prick he was back in the 80s). Change is the natural way of things. Change is good. But the change you claim to embrace stops when it comes to creating a more equitable society. Your freedom ends when you would deny that same freedom to someone else.

Face it; you’re not the heroic nerds anymore. You aren’t the cool misfits either. You’ve become the villains in those teen movies you used to watch and adore. You’ve become the slime-ball preppy golf and country club assholes you used to rail against and cheer when they got their comeuppance.

Pathetic.

Hey, maybe I’m wrong; maybe deep down you always were an asshole. A latch key generation sandwiched between BAD BABY BOOMERS and FECKLESS GEN Y. Maybe you did what you had to to survive a harsh world. Maybe the world broke you down. Maybe we did it to ourselves. We were always told we’d never earn as much, live as long, have as much success as our parents generation, and maybe we embraced that too much. Maybe we believed it so much it became self-fulfilling. We set our sights low because we knew we’d at least hit that mark. We got mortgages and credit card debt, we watched our dreams slowly die and, as punk-rock sage Henry Rollins (who I first saw at that Lollapalooza and to this date 29 years later remains THE artist I’ve seen in concert and in his spoken-word shows more than anyone else) sang/bellowed in “Low Self Opinion”;

You sleep alone at night
You never wonder why
All this bitterness wells up inside you
You always victimize
So you can criticize yourself
And all those around you

Thing is, GenX, I see a lot of the latter; not so much of the former. No self-reflection, no introspection, no “wait a second, I’m in a Starbucks raging about wearing a fucking mask; maybe I’m the asshole” thoughts. No, you’re blundering through life so convinced you’re right and the world is wrong, that you’re becoming what Raylan Givens from Justified also wisely said;

“You run into an asshole in the morning, you ran into an asshole. You run into assholes all day, you’re the asshole.”

Raylan Givens was never wrong about anything. Not even Boyd Crowder.

Let’s circle back to something Henry also said/sang/yelled in the same song;

If you could see the you that I see
When I see you seeing me
You’d see yourself so differently
Believe me

Well GenX – I see you. I see men and woman looking at their shitty world, their miserable failed lives, and see disappointment. Not that life dealt you a hard hand, but because it did and you accepted it rather than smack it away. You became the person who complains to the manager, who calls the cops on a neighbor’s barbecue, who literally yells at people to get off your lawn because you work in a bank or sell cars or perform office drone work when you once dreamt of being a musician, a filmmaker, a sports star.

Your dreams crumbled and died, and rather than find the grace that comes with a life of kindness, and fairness, and neighborly cares for the people around you, you sit at home, watching TV, not talking to your wife or husband, not paying any meaningful attention to your children.

I’m disappointed. That a generation raised on Sesame Street and Mr. Rogers’ Neighborhood could grow to become adults possessing no kindness, no want for making the world a better place just by being an active part of it. The generation raised on John Hughes and Steven Spielberg movies. Every generation wants to change the world, and every one does, but not always for the better.

People ask me; “Brad, as a writer, what is the most important tool in your toolbox? The one thing you feel every writer, every artist needs?” And I reply; “Empathy. Empathy is the most important thing an artist can have. You can be outraged by the behavior of a character, but if you can’t see that sad, scared child that awful teenager or adult once was, you’re losing a little piece of yourself. You’re not being honest. You’re not looking inward.”

But GenX, I’m telling you it’s not too late. You can still change your bitter, disappointing life.

How to start?

Well, you could always try listening to music again. Trust me; all the “classic rock” stations out there are playing the music you listened to in high school and college. The music you grew up with. The music of today that’s influenced by that era where music meant everything. So I implore you, stop listening to talk radio, stop watching Fucks News; in fact, stop tuning in to AM radio entirely. You can also ditch that Facebook account of yours – a technology meant to “bring the world together” but has only driven people apart. A place that thrives on your anger, and your outrage. Remember there’s a reason you lost touch with those high school and college assholes, and that because that relative of yours posts racist shit on their feed, their Thanksgiving invitation must be rescinded until they see the error of their ways and smarten the fuck up, and be that person you used to look up to again.

Seriously. You’ll be glad you did.

If you frequent news websites, get a good comment blocker for your web browser (I recommend “Shut Up”) and use it. Don’t waste your time going down the rabbit hole of uneducated shitheads with too much time on their hands and too many opinions to spew. You miss absolutely nothing by refusing to engage with these 21st century baubles designed to waste time that is becoming more and more precious with each minute, each day, each year we have left, just so some tech billionaire can make even more money. Remember; every problem we face in the world today can be directly attributed to rich assholes who decided they need to make even more money than they already have.

Want a good substitute for all the doom scrolling? Here’s one: it’s called picking up a book. Preferably one on paper, but digital will do ya just fine. Did you know roughly a quarter of Americans claim to have not opened let alone read a book within the past year? Of course you do! Look who’s president if you don’t believe me. Do you want to be associated with those people? If you’re still that cool, hip Gen X-er you think you are then you know the answer. Read. More. Books.

I recommend this one.

My main recommendation in moving forward is to try and channel that person you were, ripped jeans and nose rings and all. The person who’d look at the adult you’ve become and ask “what the hell happened”? Become the person that 20 year-old version of you aspired to become. Be your best self.

And maybe, just maybe, you’ll change the world for the better.

Play us off, Henry …

Angry Chair

I think we’ll all agree that 2014 was the year Outrage went viral. Everywhere you looked someone was getting angry about something. And it’s not that there weren’t things to get angry about. I won’t go into the sad sordid details of what was terrible about 2014 because you probably lived through it, and the moment I wrote ‘outrage’ your mind flashed to something that may have outraged you. Hell, in the time I started drafting this blog post to actually posting it people got outraged over the Oscar nominations, a female-male rape joke on Broad City and a bunch of other things.

Pictured: 2014

Pictured: 2014

In college I was friendly with a girl. Not romantically, just friendly. Saw her at various shows, saw her around campus. But she always had some cause she was fighting for. Always some injustice to right. And while we could converse about music, and movies, and life stuff she would inevitably steer the conversation around to what she wanted to talk about. Petitions were usually involved, as were invitations to marches and meetings and sit-ins. And while I agreed with her points, and the things she fought for and why she fought for them, it got to the point where I was starting to avoid her because I knew if we crossed paths, and grabbed coffee, soon she would be railing against whatever was outraging her that day. Because her perpetual outrage drove away someone who could have been an ally. It was exhausting to listen to, and probably exhausting to her as well.

Oh, and her outrage? It totally burnt her out. Last I heard she was doing … nothing in particular. Certainly not saving the world.

I *get* that people have things to be outraged about, especially the marginalized. But if all you have is outrage, people will start tuning you out, even if they want to support you, even if they agree with you. Because it’s exhausting for them to always hear your outrage. It’s inevitable – not because people don’t care, but because it’s exhausting hearing someone go on and on endlessly about the things that should make you care.

I call this Outrage fatigue. It’s a very real thing. A self-perpetuating Ouroboros of anger forever swallowing its own tail. It closes down the opportunity to discuss the reasons behind it, and eliminates any chance to change things for the better. I’ve seen innumerable instances where potential allies were turfed out of the cause for making the suggestion that there has to be a better way to solve these problems. I’ve heard people claim that if you’re not as outraged as they are about the cause then you’re on the side of the enemy. That your silence implies consent. Just when a turning point, an understanding could be reached, BOOM. Headshot. Brain matter everywhere.

Comedian Patton Oswalt said something to the effect that the best response to awful things is to not get outraged over them but to laugh at them. To rob them of their power. Naturally he was pilloried for this, because some people take a general observation as a personal attack because they have to remain part of the conversation even when it isn’t about them. But he was 100% right.

To me, the best response to outrage (and in fact a much better use of your energy) is to laugh at it. No matter the righteousness of the cause, no matter how entrenched your opponents are, once you laugh at them you shut them down. Because there’s no response to a good belly laugh. None.

Satire, and humor, can be a much more effective weapon than outrage ever will be. And it can accomplish much more than being angry about things. Because being angry burns you out quicker than anything. I’ve seen people drive themselves to the point of near breakdown because they’re just so tired of being so outraged all the time. They’ve become addicted to the endorphin rush righteous anger delivers. But like any addiction, that “hit” needs to be stronger every time you take it, and soon enough it destroys you. One drink needs to become three, needs to become a dozen. And soon you need that every day.

I’m not saying anger isn’t an appropriate response to bad shit in the world. But what I am saying is that anger has a tendency to drag you down to the level of the people and things you’re angry at.  The internet is pretty much fueled by anger and outrage – Salon.com did an Outrage Calendar that detailed on a day-by-day basis what people were getting angry about. There wasn’t a single day that was blank. Every day was outrage. But looking deeper you see how much of that outrage lasted barely a day. Someone tweeted something others took offence at, the pitchforks and torches came out, apologies were made, accounts deleted, and the mob moved on to the next  thing.

Quick quiz: what were we all outraged about this day a year ago? Without peeking at that Salon calendar. You can’t do it can you. Because in outrage you sweat everything; small stuff, large stuff, and soon enough you’ve become the Boy (or Girl) who cried I’M OUTRAGED, and everyone else has stopped listening.

To me the best way to bring people together is through laughter. To make someone understand a different POV, is through laughter. Through comedy, through satire – through art. And I speak from experience, as you’ll see with the inevitable anecdote.

Flashback 1990. I’m in High School So not the most “progressive” of places. Largely white, Anglo-Saxon protestant. It was actually settled largely by United Empire Loyalists, fleeing the aftermath of the American Revolution. And it retains those roots to this day.

But it was, for the most part, a nice, safe place to grow up. Unless you were different. A visible minority. Or gay. Especially the latter. And the honest truth is as a teenager I was probably a little bit homophobic. Not out of any genuine malice, but because that was the environment I was growing up in. Not at home – my parents were and remain quite  progressive, having grown up during the Civil Rights era. But in the 80s words like “fag” and “queer” and “homo” and “dyke” were insults. The worst acts I performed would have been using those words in a derisive manner.

The reason was because the world was smaller then, more a greenhouse than a garden. We had no internet, no social media. The next town over might as well have been a million miles away. And that was the environment I grew up in.

So what changed my attitudes? Television, and specifically this show:

the-kids-in-the-hall

And this actor:

ST

Who most famously played this character

Buddy

I detailed a couple years ago how Kids in the Hall was an important TV series in my life. I taped every episode, and watched every episode multiple times. It was my generation’s Monty Python, and it changed my life in many ways. Particularly one sketch, which you can watch below.

Needless to say I was blown away. Because here was this actor, who made me laugh every week, basically coming out on nation-wide television.

And you know what? I was okay with it. Because it was my favorite show, because Scott was my favorite performer on that show. So yes, in 2014 speak it made me “check my privilege” not by throwing outrage everywhere, but making me laugh at myself and those attitudes I carried.  I had classmates who were gay, the security guard at our residence was transgender. And I was fine with all of it, because the Kids and Scott had opened my eyes to the world, to made me see it in a different light, and to laugh at the absurdity of judging someone because of their race, gender, and orientation. It made me laugh at myself.

Because what Scott taught me was that there was nothing about gay people that I should fear. Because that’s where prejudice comes from – fear. And outrage comes from an inability to control that fear and anger, to make it your weapon, rather than being consumed by it.