If I’ve been a little silent lately it’s with good reason. On January 4th I commenced work on my next book. I can’t go into much detail about subject, or planned completion, or even publication. But nearly seven weeks in it’s been the most fun I’ve had writing anything in my twenty-plus year career. Instead, gaze upon the image above and some key-words from various points of research. Any ideas what this one is going to be about?
Over the past few months I’ve been doing a lot of writing, a lot of reading, a lot of thinking. About life, about the state of the world, but mostly, about how we communicate with each other. Specifically, how I, a writer and an author, communicates with his audience.
When your book is accepted for publication, the marketing people forward you a questionnaire to fill out, to tell them a little bit about yourself. These are details like where you were born, where you went to university, where you presently reside. They like to know if you have a website, and if so, how much traffic it gets. They want to know your social media presence; which platforms you use, and crucially, how many followers you have.
Basically they want a sense of you; more specifically, what assets are at their disposal to promote your work. If you frequent your local bookshop enough that the owners know who you are, then that’s a potential in-store event. if you’ve been a longtime resident of your town, that’s a piece in the local paper. Heck, even in the town you were born in (in my case, a place I haven’t lived in for over forty years, and haven’t visited in a dozen) you’re a “native”, and as such the local media may be interested in running a piece on you and your book.
But what they really want to know is about the social media. Because that’s going to be the primary way they get word on your book out. That’s The Game; you want to win, you have to play. And I HATE social media. Hate. it.
I’ve gone off before on my dislike of social media before; here and here. Short version for those too lazy to click either; I think social media and its insidious reach into our daily lives is one of the worst things to happen us as a species. I believe in years to come we’ll look at social media as a thing designed to make us feel good but is as unhealthy as cigarettes are looked upon right now. If I had my way we’d bury social media face-down in the ground with a stake of holly through its heart and its mouth stuffed with garlic.
I’m not the only one who feels this way either.
“Anytime you are provided with a service, like Facebook, for free, you are in fact the product being sold. In exchange for likes and retweets and public photos of your kids, you are basically signing up to be a data serf for companies that can make money only by addicting and then manipulating you. That because of all this, and for the good of society, you should do everything in your power to quit.”
That, from Tech guru Jaron Lanier, pioneer of VR, who I first read about in Rolling Stone Magazine of all places, back in the early 1990s. He has an interview at GQ I’ve linked to here, and also on my Facebook author page (more on THAT in a sec). I’m going to share this update on that FB page, but I’m going to predict the FB algorithm will throttle this particular post‘s reach because it’s so critical of everything they do. It’s given me serious consideration as to whether or not to keep my FB page active.
Facebook gives you nothing without giving them something first. For a page like mine that means one thing: paying them to boost your posts to people already following your page.
For the record, I don’t have a personal page on Facebook. Lord knows I get asked for one all the time. People want to connect with you and feel a connection. Mostly they just want to stalk you, look at your photos, insert themselves into your lives by asking you to join their Multi-level Marketing scheme or to just boost their follower numbers to communicate to the world how wonderful and liked and popular they are.
[And don’t get me started on the parents who post every minute detail of their children’s lives on social media. But congratulations on feeding your kids into an algorithm that by now knows when they were born, where they attend school and what their interests are. You just handed that information over to the algorithm. Slow. Clap.]
When you tell people you’re not on Facebook the first response is confusion, then doubt, then followed more often than not by a confession that not being on FB is probably smart, that they spend far too much time on it, and they really only use it to keep in touch with friends and family.
Seriously though; does anybody really like Facebook? I mean, besides “social media experts” who stake their living on that platform?
Now, for an author or other creative type, social media is a double-edged sword, and a very sharp one especially if you don’t like social media. Because in the 21st century it’s not enough to write a book people will want to read. It’s not enough to get the book into their hands; something that traditional media and publicity efforts still do a much better job of than social media does. Trust me, I know; I married a publicist and I see her at her job every day.
To be an author in 2020 means you have to be connected to your readers, to your fans. it’s not enough to be you, a working writer; you have to be a friend, a confidant, you have to be engaged with your audience. Basically, you HAVE to be on social media.
Well, call me old fashioned (“Brad, you’re old-fashioned”), but I’ll always prefer the meaningful communications and contact over the superficial social media-curated ones. Whenever I receive a comment on this website, whenever I receive an email, it does a major improvement to my mood. It’s not a “Like” or a “Retweet” or a “Share”; it’s someone reaching out to me directly to say “hey, I really enjoyed your book or your TV show, or your movie, or your comic book.”
In my experience, I’ve found social media to be a dead end for promoting your work. because social media is a closed ecosystem. You share something on Facebook, it stays on Facebook, and the “transaction” for what it is is usually a like. Rarely a click, hardly ever a share. That’s in part because unless you, the page manager, are unwilling to fork over money to Facebook to promote your work, it doesn’t reach its intended audience.
Engagement drives the algorithm. The more people who like the page, and like, and comment on the content, the more people see it. For me to get even a fraction of the reach this website does, I’d need to wrangle at least 2,000 FB fans. Before leaving Twitter for good back in 2019 I had about 1700 followers. If I were to jump back into that cesspool (sorry Twitter fans; you know it’s true) I could increase that number. I could Tweet and Re-tweet and share and comment and hash-tag and signal boost; I could make Twitter outreach The Job that supports my writing. I could go back to playing That Game.
But I’m not willing to play that game, because I value those fans too much. I value you too much. You’re not numbers; you’re people, like me, like the person next to you. You have your hopes and dreams, your wants and worries and fears. Being reduced to a digital thumbprint on a Silicon Valley hard-drive somewhere south of San Jose is dehumanizing, and as per the GQ article I’ve linked to, much more troubling, much more insidious than a lot of us realize.
I’m not sure what’s going to become of my Facebook page, or my social media presence. Truth be told I think I’m kind of done with both outside of “official” business. My next book is at least a couple years away so there’s no immediate need to return to the social media trenches. But it’s a challenge, I won’t lie. Because my publisher will look at my non-existent social media usage and go “hmm, is this really the author we want to support? The one who’s making it exceedingly difficult to reach his audience?” I will of course need to find another way to interact with my audience, which is why I this website is going to become the conduit for people who want to each me, and reach out to me.
I’m going to work on a redesign, with a more fan-friendly way of commenting and conversing than at present. I’ve always enjoyed long-form blogging and writing over little updates and posts and tweets anyway.
I’m also planning to launch a newsletter, which you will be able to subscribe to. This will contain non-website based content. Some peeks behind the curtain at some previously unseen Magicians Impossible and Mixtape materials from the archives. Sneak peeks at my next book. Fun stuff that won’t be too annoying; maybe every other month. We’ll see.
Of course, feel free to let me know what you think of all of this. I suspect I’ll need to maintain some sort of social media presence; you still do need to go to where your audience, your customers are. but maybe, just maybe, there’ll come a day when we don’t need to.
Hard to believe but 2018 is nearing its end. It seems only yesterday that we were sweltering through a hot, sticky summer. Now it’s snowing.
I usually draft a year-end post on this website, but as I’m busily mired in what I hope will be my next novel, I’ve been finding it difficult to keep up. For a multitude of reasons 2018 was a much more difficult year than I ever expected it to be. There were some big changes in my life along the way, but nothing I hadn’t weathered before.
Yet, as I’m finding, there are only so many hours in the day, and while it’s fun to update blogs and interact with readers and fans, I don’t think it’s too big a stretch to say that those same readers and fans would rather I work on the next thing then to blog about it. Social media/website management/promotion are all a grind. I’m amazed at the writers who manage to churn out a near steady stream of stuff like that. But when you work from home as well as care for your child, you have to use those hours wisely.
With no major projects on the horizon ready to be announced, I’m going to shutter this website for the next little while. I’m making good progress on my next book and hope to have it completed (first draft, anyway) by spring of next year. I’ll still pop in periodically, and hope to be able to update everyone on some potentially BIG news early next year, hopefully sooner).
Thanks for reading my books. Thanks for reading this website. if you clicked on through to learn about me and my work you’ll find about 8 years worth of writing. If you want to get in touch, drop me a line. I always answer.
And thank-you, as always, for your support.
PS: Magicians Impossible is still in stores and still makes a great Christmas gift. Get it here or at your favorite bookseller:
Magicians Impossible was published one year ago today, on September 12, 2017. It was quite a year, and quite a learning experience. These are just some of the things I discovered in the year since my first novel was published:
Not everybody will love your book …
This is a fact. Going by Goodreads’ own metrics, about 85% of the 800 or so people who read and rated Magicians Impossible liked it. Overall it’s at about 3 and a half stars out of five. Not bad numbers – and frankly, ones any movie producer would kill for, review-wise. But of course not everyone liked it. Some hated it. That’s fine though. It comes with the territory. If everyone loved it and it was getting nothing but 4/5 and 5/5 you could bet something was up because no book ever gets 100% universal acclaim.
… but some will.
I’ve had several people write to me to say they hadn’t enjoyed a book as much as they have Magicians Impossible. Some said it broke them out of a book-reading rut. Some found it the perfect escape for a period in their lives when they were struggling. One reader even enjoyed it so much she bought 4 signed hardcovers to give out as Christmas gifts. All of them want a sequel (that’s St. Martins’ decision, not mine, sorry). And the positive reviews have far outnumbered the negatives. So for every negative there’s bound to be more than a few positives, which are great odds.
Don’t read the reviews though …
I’m half-joking here. I might add “read at your own risk” and elaborate with “don’t seek out reviews of your work; let them come to you.” Someone Tweets to you or @’s you their review chances are they liked the book and want you to know. That said there were a few assholes who didn’t like Magicians Impossible and directly linked their review to me so i could read it. What kind of person does that? Assholes. The answer is assholes. But if your agent or your editor or your publicist sends you a review it’s probably a glowing one and you should read it because it will lift your mood. But I honestly do not go seeking reviews of my work for two specific reasons; 1. If it’s a glowing review that calls me brilliand and my book the bets thing they’ve read ever, I might start to believe it, and 2. If it’s a brutally negative review that calls me a talentless hack and the book is the worst they’ve ever read, I’m probably going to believe that too. So for me, it’s best to just accept that the book is out there in the wild, it’s not going to change, that it is what it is, and move on.
Social media is a horrible time-suck but you need to do it.
I complain about social media a lot, but for an author you really need to be on it. I know from fact that many people who bought Magicians did so because they heard about it on social media and if I hadn’t made repeated mentions of the book, where to buy it, and where I would be appearing, those copies wouldn’t have been sold. But it helps to use your social media judiciously and not just be a “buy my book please” type of writer. Save that for your personal website. Also, please buy my book:
Don’t have a website? Get one and keep it current.
Everyone will claim social media is king/queen/despot, but having your own website, your own little piece of internet real estate, is much more valueable. Why? First, because it’s yours; it’s not Facebook’s or Twitter’s or Instagram’s. it’s not subject to terms and services, it’s not at the mercy of alorithms. You’re a lot more free to write about what you want, when you want, and how you want. I’ve been occasionally spotty with updating this website but over its ten plus years of existence I’ve generally posted once a month, give or take. Someone who discovers me and my work can click over here and read ten years worth of material. With social media, anything you post gets an immediate response if lucky, but more often than not disappears into the feed and is lost for the most part … unless you constantly post and tweet and snapshot, all of which takes away time you could be spending doing the writing thing.
BUT (and it’s a big but because it’s in bold and UPPERCASE letters) you have to post on the regular or semi-regular. My advice: have a backlog of pieces ready to go so you can just schedule them as needed rather than sitting there in a panic on the last day of the month going “oh shit I haven’t updated, I have to write something”.
Another bonus of your website? if like me you backburn social media, whenever someone searches for your name online, that website will be the first thing that pops up through the SEO. That’s Search Engine Optimization and that’s what you want.
Your publisher will get your book into stores. The rest is on you.
Thomas Dunne did as good a job as any to get the word out about Magicians. They sent out galleys, they hosted giveaways, they beat the drum. They did everything they could for it, but mine was only one of dozens of books they needed to get the word out on that month, and after a certain point, it’s on the author, and the book to sell themselves. I did my part there by penning a few articles for the publisher’s various adjunct websites like Criminal Intent, where I wrote this piece on Stephen King’s It
Just when you’re feeling your worst someone will write to you and tell you they liked your book.
The life of a writer is an up and down one and I’m not just talki
ng about earnings. It’s a rough ride, a tough job. You feel every negative review or comment or critique and you can’t help but take criticism personally. But then you’ll receive an email where someone absolutely LOVED your book. And it makes a difference, believe me; not just the review itself, but one that’s posted on Amazon or Goodreads that others can read when considering whether or not they want to buy your book. So if you HAVE read and enjoyed Magicians Impossible, please consider leaving a review. They do make a difference.
Just don’t read them 😉
Just when you’re feeling pretty good about yourself, someone will tell you how much they hated your book.
The things one reader hates about your book/your writing will be the same things another loves.
It’s true. I could do a diagram of positive to negative critiques and they’d probably even out. Someone loves your main character; someone else hates them. Some think the story is too fast-paced; other think it too slow. It has a great ending, it has a lousy ending, packed with brilliant writing, or just absolutely terrible writing. Without fail, for every praise-worthy review your book gets there will be one that says the total opposite. You aren’t going to make everyone happy with your book or your writing … so don’t try to. Art is at its worst when it tries to please everyone; inevitably it ends up pleasing no-one.
Take your work seriously.
Want to be considered a professional? Act like one. Set a schedule and stick to it. Doesn’t matter if it’s only 30 minutes a day, or only on weekends. Just do it. And while some writers delight in being confrontational online (because those are the posts that attract the precious clicks) remember that you are representing your publisher as well as yourself. Don’t get carried away with online drama and never, EVER reply to a bad review of your book.
Don’t take yourself too seriously.
Writing is make-believe – it’s supposed to be fun. If it’s not, why are you bothering? Because – and this may be surprising – there are much better, more reliable ways to earn a living than being a writer.
The only person you’re in competition with is you.
It’s easy to look at other authors – some you know personally, some only by reputation – and compare their successes with yours. Some make the bestseller lists, some don’t. Some win all the awards, the rest won’t. Some attract a massive fan base; others will struggle to get anyone to pay attention. But really there’s only one person you’re in competition with and it’s the face staring back at you from your bathroom mirror. Because every best-selling and award winning writer began where you did – unknown, just starting out, hoping someone somewhere likes what it is you’re doing. The arc of a writer’s career can be brief, or it can be a lifetime. No two careers are identical. Some are published at 25, some at 50. That’s just the way it is, Bruce Hornsby. Some things will never change.
Being a successful/published/award-winning writer will not make you happy … if you aren’t happy already.
The things that make me happy – truly happy – boil down to two people who I share my life with. First is my wife, who’s supported me and encouraged me and believed in my when I wouldn’t believe in myself. The other is my son, who looks at me like I’m some magician every time I fix one of his toys, or take him to a museum, or just surprise him with a new book. They’re why I do what I do. They’re what gets me up in the morning, sits me at my desk, and makes me type out words. If you’re not happy in your life without writing, you never will be happy writing and that will show in your writing.
So write, but be happy.
Otherwise what’s the point of any of it?
2018 update: Since writing this post, Magicians Impossible has entered THE BLACK, meaning it earned back its advance. I’m told this is impressive as: 1.) Most debut novels DON’T “earn out” as they say in the biz, and 2.) Most debuts don’t earn out within roughly a year of publication. What this means to me is I now start seeing royalties from each sale the book makes. So, if you’ve been on the fence about buying Magicians Impossible, now’s as good a time as any to check it out. For me, more so.
2019 update: not that anyone commented on this post but it seems to have become a garteway for the various spambots that troll the web. Since comments need to be approved by me I decided to skip that step and just block comments from this particular entry. If you have thoughts you want to share, contact me direct.
2021 update: All of the above still applies, though I will add that promoting your book through the usual channels is becoming more difficult, especially on social media. If you aren’t prepared to fork over money to Facebook, anything you post on your personal or author page will get buried by the algorithm. I haven’t posted to Twitter on the regular since 2019, and while I do have an instagram it’s mostly for personal use. That all said more people seem to be visiting and commenting on this here website, for which I am grateful.
They say as an author you should never read the reviews of your own work. As an author I can say with authority you can and inevitably will read reviews of your work, especially when it’s your first novel. The good news is Magicians Impossible has been relatively well-received especially for a debut. It received multiple starred reviews, it made some top ten lists, it made some Best of 2017 lists.
I got some great fan mail too. People telling me Magicians broke them out of a reading rut.Some even saying it was one of the best books they ever read.
But of course not everybody liked it. And I’m not going to address any of that because why would I? Not everything is going to be someone’s cup of tea. A book, like any work of art, is what it is; it never changes. And how a person responds to it is 100% on them.
That said there is one recurring criticism of Magicians Impossible that I would like to address.
For some readers it all has to do with how quickly Jason seems to master his levels of magic. Some seem to feel it all happens in a couple of days. Some say a week. Those who paid attention would guess correctly that it more or less takes a month.
Here’s the correct answer. Spoilers lurk within so if you haven’t read Magicians Impossible why on earth are you visiting my website?
I mapped out the events of the book before I put words to paper, just to get it straight in my mind. Using October 2018 (the year after the book’s 2017 release) as a guideline I made a calendar of events so I’d know what happened and when.
Damon’s opening mission takes place on Friday September 28th. His funeral is Monday October 1st. The events that transpire up to the climactic events of Murder Hill happen between October 1st and October 29th – so four weeks total.
The bulk of Part One – everything from Damon’s Funeral through Jason’s visit to the Oracle takes place between October 1st and 5th. After the Oracle, Jason is on lock-down with no further training, and spends the next two weeks honing his Adept and Archmage skills. He doesn’t next advance in levels until the Louvre mission, which takes place on October 23rd when he “blinks” on his own for the first time, showing him he has the abilities of a War Seer (Level 4). He later wields an Enchantment spell (Level 3) on the Paris metro. Since it’s established that levels of magic are cumulative, it’s not out of the ordinary for you to leap ahead a level then backtrack to master the previous one. All told that’s a span of 19 days.
The rest of the story – the Temple of Bones, Jason’s visit with Damon, his throwing in his lot with the Golden Dawn, the Battle of the Citadel and Murder Hill takes place between October 24th and the 30th. There’s a three day (October 25-28) span between Jason deciding to join the Golden Dawn and his theft of the Sphere of Destiny. In that time he hones his newly acquired skills as an Enchanter and War Seer. He crosses over to the Diabolist Level on Murder Hill.
Now some would argue a month is too quickly to learn these skills let alone master them. But those people ignore the events at Murder Hill on July 4, 1999 when Jason was 12 years old and first exhibited the abilities of a Mage. But as he never got his Hogwarts letter or was recruited into the Invisible Hand those skills lay dormant until he crossed the threshold into the Citadel, where those powers began to be unlocked, by passing through the many doors and chambers of the Invisible Hand’s fortress.
So if you yourself was questioning how someone with no training could and advance so quickly, I hope the above clarifies it. And if not, maybe the below will. This is the calendar I put together three years ago when I was just drafting Magicians Impossible. Some details may have changed but I pretty much adhered to this breakdown.
There are other criticisms I’m sure and I take no issue with any of them, not even the ones that accused me of ripping off books or video games or TV shows I’ve never read, played, or watched. I wasn’t even completely sure I should even address the timeline, but for people who surfed on in looking for answers, maybe this will do that.
[As a follow-up that’s not to say Magicians Impossible definitively takes place in 2018 or 2017, just that in my mind it takes place later this year]